Master of Strategic and Corporate Communication

Programme Overview

The Master of Strategic and Corporate Communication is a postgraduate programme designed to develop advanced knowledge and skills in managing communication within organizations and across diverse stakeholder groups. This programme integrates theoretical perspectives with practical approaches to equip graduates to plan, implement, and evaluate strategic communication initiatives that align with organizational goals. Learners will explore key areas including corporate branding, crisis communication, stakeholder engagement, digital media, and communication leadership, preparing them to excel in dynamic and globalised communication environments.

Programme Objectives

The Master of Strategic and Corporate Communication aims to:

  1. Provide advanced understanding of strategic and corporate communication theories, practices, and frameworks.

  2. Equip students with the skills to design, implement, and evaluate effective communication strategies for organizations.

  3. Foster analytical thinking and problem-solving skills in addressing communication challenges.

  4. Promote ethical and socially responsible practices in corporate and strategic communication.

  5. Enhance leadership and management capacities relevant to corporate communication.

  6. Prepare graduates for professional or research-oriented roles in corporate, public, and non-profit sectors.

Programme Outcomes

Upon successful completion of the programme, graduates will be able to:

  • Demonstrate mastery of concepts, frameworks, and models in strategic and corporate communication.

  • Design and manage integrated communication strategies aligned with organizational objectives.

  • Analyze and respond effectively to communication challenges including crises, reputation issues, and stakeholder concerns.

  • Apply advanced skills in research, analysis, and evaluation of corporate communication practices.

  • Employ digital tools and platforms to advance strategic communication outcomes.

  • Uphold ethical standards and demonstrate cultural sensitivity in professional practice.

  • Lead and manage communication teams and functions within organizational structures.

Research Focus Areas (for thesis-based track or dissertation)

Students who wish to pursue a research project or dissertation within the programme may focus on areas such as:

  • Corporate branding and reputation management

  • Stakeholder engagement and relationship management

  • Crisis and risk communication

  • Strategic digital and social media communication

  • Organizational change communication

  • Corporate social responsibility and sustainability communication

  • Media relations and corporate journalism

  • Internal communication and employee engagement

  • Intercultural and global strategic communication

  • Communication measurement and evaluation

Supervision Framework

If the programme includes a dissertation or thesis, the supervision framework could include:

  • Supervisor Assignment: Each student will be assigned a qualified academic supervisor with expertise in the chosen research area.

  • Regular Consultations: Scheduled meetings (e.g., biweekly or monthly) to discuss progress, review drafts, and refine research approaches.

  • Progress Monitoring: Milestone check-ins and feedback sessions to ensure timely completion.

  • Research Skills Support: Workshops and seminars on research methods, academic writing, and data analysis.

  • Ethical Oversight: Ethical approval processes for all research involving human participants or sensitive organizational data.

  • Professional Development: Opportunities to present research at conferences or participate in industry engagements.

Employment Prospects

Graduates of the Master of Strategic and Corporate Communication will be well-prepared for careers such as:

  • Corporate communication manager or director

  • Public relations and media relations specialist

  • Strategic communication consultant

  • Crisis communication advisor

  • Reputation and brand manager

  • Stakeholder engagement officer

  • Internal communication specialist

  • Digital communication strategist

  • Communication researcher or policy advisor

  • NGO or non-profit communication strategist

Graduates will have the advanced skills, critical understanding, and leadership abilities to thrive in senior communication roles in corporate, government, or non-profit sectors.