Journalism and communication are two exciting areas of study that encompass a range of disciplines, including: psychology, economics, and political science. Through the Bachelor of Journalism and Communication (BJC) therefore, students gain an exceptional understanding of how communication and news gathering processes affect our lives and how they can harness new technologies to enhance communication processes. The BJC programme is a four-year programme which emphasizes applied skills relevant to work in the journalism, communication, and related fields. Students learn the skills to understand journalism and its media and communication contexts and the skills to do journalism.
The BJC programme aims at equipping students with the appropriate balance of multi-disciplinary knowledge, intellectual abilities, and professional skills that will enable them to:
- Understand the historical and theoretical foundations of journalism and communication
- Appreciate the role of the media in society, in democratization, and development
- Gather information ethically and efficiently
- Analyze and process a wide range of information, optimizing all available technologies
- Articulately and coherently express themselves on various topics
- Creatively package and present information in different formats, via different platforms, and for various audiences
- Appreciate local and global social, political, economic and technological contexts in which
- contemporary journalism and communication are practiced;
- Acquire knowledge and basic competencies in supporting disciplines.
On completion of this rigorous and exciting programme, the Overall best performing student and the best Photojournalism student receive the Tebere-Mudin Journalism Award and the Cranmer Mugerwa Photojournalism Awards of Excellence respectively. The former is awarded by the Daily Monitor newspaper and the latter by the New Vision.
Students also get a chance to study abroad through exchange programmes hosted by partner Journalism and Communication departments in Europe.